Canada Brand
Project Visual Brand Identity, Marketing Toolkit
Role Creative Strategy, Concept Development, Art Direction
Client Agriculture and Agri-Food Canada
Year 2021-2022
The Canada Brand Program, launched in 2006 to help Canadian food producers stand out globally, was up for a much needed refresh to stay competitive. We redefined the program’s visual identity around five key brand attributes, creating a versatile and welcoming design inspired by Canada’s natural landscapes, ensuring a strong presence in today’s digital market.
The result: Comprehensive brand style guide, marketing videos, and a set of Social Media marketing materials - from animated logos and taglines, to digital stickers and animated GIFs.
-
Creative Directors Ante Kovac, Rob Vena
Strategists Simon Oppedisano, Carl Vlugt
Graphic Designer Kate Kim
Illustrator Dalia Ataev
SFX Partners: Studio Feather
We crafted the story of a rich and exciting Canadian experience by highlighting the connectedness between sectors as the primary driver of continuous growth within Canadian agriculture. This resulted in five socially shareable vignettes, bringing the brand attributes to life.
Marketing Videos
As part of the marketing toolkit, social media stickers and GIFs were created to promote Canada Brand in a visually engaging manner, allowing for additional shareable touchpoints.
Social Media Graphics
