Find Your Skilled Trade.

Project XM Activation

Role UX/UI Design
Art Direction

Client Employment and Social Development Canada (ESDC)

Year 2023

An XM experience designed to inspire and engage students and young career changers with the diverse career opportunities available in the skilled trades. The display provides an inspirational and immersive experience highlighting the passionate and satisfying nature of the skilled trades and the pride of the tradespeople displayed. 

  • Agency Feast Inc
    Creative Directors Rob Vena, Ante Kovac
    Copywriter Michael Knudson
    XM Execution Partners: Proof
    Year 2023

    My Role Art Director, UX/UI Designer

Front side of the display

As you walk by the activation, you’re surrounded by large, epic video portraits of real tradespeople. What looks like static images begin to move, gesturing for you to check out the display. When you walk up to the display, a motion detector triggers a prompt for you to get started.

The back side provides an engaging way to visualize various types of helpful data and key information, allowing audiences to explore the skilled trades at their own pace.

Back side of the display

The activation was brought to life at various education and job fairs, high schools, and career-related exhibits.  It launched in Ottawa in September, travelled across Canada (Montreal, Saint John, Toronto), and finished in Vancouver in December 2023.

A short snippet from the activation in Ottawa at Lansdowne Park.